Abstract: Automated processes gather information about a user from social media sources and store this information in association with the user's identity within a repository. A search engine receiving search query terms from a user can retrieve this information from the repository and can query an advertisement database using keywords derived from the information in order to obtain “social advertisements.” The search engine can generate a search results web page in which the social advertisements are distinguished from other types of advertisements that might also be included in the page. The search engine can send the web page to the user's device in response to a user's original search query. The user's experience is enhanced by the presentation of the social advertisements, which, because they can be based on information that the user himself has posted on-line, can be more likely to interest the user than other kinds of advertisements are.

Abstract: Systems, methods, and computer media for providing search results that include advertisements in a local language are provided. Upon receiving a user search query in a first language, a local language associated with the user search query is identified. One or more web pages that are relevant to the user search query are identified. The identified web pages are in the first language. One or more advertisements relevant to the user search query are also identified. The identified advertisements are configured to display in the local language. Search results are then provided that incorporate identified links to relevant web pages in the first language and identified advertisements configured to display in the local language.