Patents by Inventor Anantha Pradeep

Anantha Pradeep has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11170400
    Abstract: An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.
    Type: Grant
    Filed: March 21, 2019
    Date of Patent: November 9, 2021
    Assignee: NIELSEN CONSUMER LLC
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Anantha Pradeep
  • Patent number: 11023920
    Abstract: An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.
    Type: Grant
    Filed: October 3, 2018
    Date of Patent: June 1, 2021
    Assignee: Nielsen Consumer LLC
    Inventors: Anantha Pradeep, Robert T. Knight, Ramchandran Gurumoorthy
  • Publication number: 20210128040
    Abstract: Methods and apparatus to identify an emotion evoked by media are disclosed. An example apparatus includes a synthesizer to generate a first synthesized sample based on a pre-verbal utterance associated with a first emotion. A feature extractor is to identify a first value of a first feature of the first synthesized sample. The feature extractor to identify a second value of the first feature of first media evoking an unknown emotion. A classification engine is to create a model based on the first feature. The model is to establish a relationship between the first value of the first feature and the first emotion. The classification engine is to identify the first media as evoking the first emotion when the model indicates that the second value corresponds to the first value.
    Type: Application
    Filed: October 16, 2020
    Publication date: May 6, 2021
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Alexander Topchy, Ratnakar Dev, Padmanabhan Soundararajan, Anantha Pradeep
  • Patent number: 10987015
    Abstract: An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity.
    Type: Grant
    Filed: August 24, 2009
    Date of Patent: April 27, 2021
    Assignee: NIELSEN CONSUMER LLC
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 10963895
    Abstract: A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user.
    Type: Grant
    Filed: November 16, 2018
    Date of Patent: March 30, 2021
    Assignee: Nielsen Consumer LLC
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 10846895
    Abstract: Provided are mechanisms and processes for automatically removing an individual from an image or group of images. One example method includes receiving a request to remove an individual from an image. Specifically, this request includes a selection of the individual's face in the image. Next, preferences relating to removal of the individual are received, such as preferred selections about whether to remove the individual completely from the image, whether to replace the individual with a substitute, and whether to retain selected individuals in the image. Facial features associated with the individual and body features associated with the individual are then identified and the individual is removed from the image based on the preferences provided relating to removal of the individual and surrounding elements.
    Type: Grant
    Filed: November 23, 2015
    Date of Patent: November 24, 2020
    Inventor: Anantha Pradeep
  • Publication number: 20200364741
    Abstract: An example system includes an analyzer to identify first activity in first neuro-response data, the first activity generated in response to exposure of a subject to a first stimulus prior to exposure to an advertisement or entertainment; identify second activity in second neuro-response data, the second activity generated in response to re-exposure of the subject to the first stimulus after to exposure to the advertisement or entertainment; calculate a differential event related potential measurement; and calculate a differential event related power spectral perturbation. The example system includes a resonance estimator to determine a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement and adjust at least one of the subject resonance measurement or the differential event related potential measurement based on the differential event related power spectral perturbation to generate an adjusted subject resonance measurement.
    Type: Application
    Filed: July 31, 2020
    Publication date: November 19, 2020
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 10839705
    Abstract: Provided are mechanisms and processes for more effectively monitoring infants to enhance caregiving and infant development. A system may include a wearable infant monitoring device, transmission interface, and monitoring hub. The wearable infant monitoring device includes sensors that detect activity and position of an infant. The transmission interface transmits measurement data associated with the activity and position of the infant. The monitoring hub receives the measurement data and includes a processor configured to determine the infant's receptivity to learning. Learning materials are then provided to a caregiver through a display interface based on the infant's receptivity to learning.
    Type: Grant
    Filed: April 5, 2016
    Date of Patent: November 17, 2020
    Inventors: Anantha Pradeep, Ratnakar Dev, Thomas Robbins
  • Patent number: 10806388
    Abstract: Methods and apparatus to identify an emotion evoked by media are disclosed. An example apparatus includes a synthesizer to generate a first synthesized sample based on a pre-verbal utterance associated with a first emotion. A feature extractor is to identify a first value of a first feature of the first synthesized sample. The feature extractor to identify a second value of the first feature of first media evoking an unknown emotion. A classification engine is to create a model based on the first feature. The model is to establish a relationship between the first value of the first feature and the first emotion. The classification engine is to identify the first media as evoking the first emotion when the model indicates that the second value corresponds to the first value.
    Type: Grant
    Filed: October 16, 2017
    Date of Patent: October 20, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Alexander Topchy, Ratnakar Dev, Padmanabhan Soundararajan, Anantha Pradeep
  • Patent number: 10733625
    Abstract: Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement.
    Type: Grant
    Filed: November 7, 2018
    Date of Patent: August 4, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20200234329
    Abstract: An example system includes an analyzer to determine a first distance between (1) a first peak in a first frequency band of first neuro-response data gathered from a subject while exposed to media and (2) a second peak in the first frequency band; determine a second distance between (1) a third peak in the first frequency band and either (2) the second peak in the first frequency band or (3) a fourth peak in the first frequency band and determine a first difference between the first distance and the second distance. The example system includes a selector to determine a modification for the media based on the first difference and a modifier to implement the modification for presentation of the media.
    Type: Application
    Filed: February 13, 2020
    Publication date: July 23, 2020
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20200211033
    Abstract: A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.
    Type: Application
    Filed: September 5, 2019
    Publication date: July 2, 2020
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20200163571
    Abstract: A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements.
    Type: Application
    Filed: November 22, 2019
    Publication date: May 28, 2020
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 10580031
    Abstract: An example system includes a processor to determine a first distance between a first peak in a first frequency band of neuro-response data gathered from a subject while exposed to media and a second peak in the first frequency band; determine a second distance between a third peak in the first frequency band and either the second peak in the first frequency band or a fourth peak in the first frequency band; determine a first difference between the first distance and the second distance; generate a first response profile for the subject based on the first difference; and integrate the first response profile with a second response profile associated with a second subject to form an integrated response profile. A selector is to select an advertisement or entertainment for presentation based on the integrated response profile. The processor is to modify the media to present the advertisement or entertainment.
    Type: Grant
    Filed: May 25, 2018
    Date of Patent: March 3, 2020
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20200005339
    Abstract: An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.
    Type: Application
    Filed: October 5, 2018
    Publication date: January 2, 2020
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Patent number: 10479967
    Abstract: In general, certain embodiments of the present disclosure provide devices and methods for fermentation. According to various embodiments, a device is provided comprising a container for housing an amount of a carbohydrate solution therein. An atomizer coupled to the container converts the carbohydrate solution into an aerosol suspension of particles that is emitted into a first chamber. A first panel separating the first chamber from a second chamber includes a fermentation agent thereon. The carbohydrate solution is emitted as the aerosol suspension of particles into the first chamber and onto the first panel such that the carbohydrate solution is fermented by the fermentation agent. The carbohydrate solution is collected in the second chamber and is returned to the atomizer until the carbohydrate solution has been fermented to a desired state. In certain embodiments, the fermentation agent comprises a yeast culture or other microorganism.
    Type: Grant
    Filed: April 19, 2016
    Date of Patent: November 19, 2019
    Inventor: Anantha Pradeep
  • Publication number: 20190282153
    Abstract: Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.
    Type: Application
    Filed: May 24, 2019
    Publication date: September 19, 2019
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20190220888
    Abstract: An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.
    Type: Application
    Filed: March 21, 2019
    Publication date: July 18, 2019
    Inventors: Robert T. Knight, Ramachandran Gurumoorthy, Anantha Pradeep
  • Publication number: 20190159540
    Abstract: Protective gear includes an outer shell layer connected to a middle shell layer through an outer energy and impact transformer layer. A padding assembly can be provided over the outer shell layer. The padding assembly can include a padding layer configured to absorb forces normal to the outer shell. The padding assembly can be coupled to the outer shell via an interface layer that allows the padding layer to slide over the outer shell layer in response to tangentially applied forces. The interface layer and associated sliding motion can reduce the tangential forces transmitted through the padding layer to the outer shell while still allowing normal forces to be absorbed. The protective gear may be formed as helmets or body protection for various activities and protect users from not only impact and penetrative forces, but rotational and shear forces as well.
    Type: Application
    Filed: November 29, 2017
    Publication date: May 30, 2019
    Applicant: Brainguard Technologies, Inc.
    Inventor: Anantha Pradeep
  • Publication number: 20190156352
    Abstract: A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user.
    Type: Application
    Filed: November 16, 2018
    Publication date: May 23, 2019
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy