Patents by Inventor Anantha Pradeep

Anantha Pradeep has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20090024475
    Abstract: A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material.
    Type: Application
    Filed: May 1, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024447
    Abstract: Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 22, 2009
    Applicant: NEUROFOCUS, INC.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090024049
    Abstract: An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure.
    Type: Application
    Filed: March 26, 2008
    Publication date: January 22, 2009
    Applicant: NeuroFocus, Inc.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
  • Publication number: 20090025023
    Abstract: A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials.
    Type: Application
    Filed: June 6, 2008
    Publication date: January 22, 2009
    Applicant: NeuroFocus Inc.
    Inventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy