Abstract: The illustrative embodiments described herein provide a computer implemented method, apparatus, and computer program product for securing streaming electronic media. A playback device is authenticated for receiving encrypted electronic media from a content server. The encrypted electronic media received by the playback device is decrypted to form decrypted electronic media. The decrypted electronic media is imprinted with a set of watermarks to form imprinted electronic media. An output of the imprinted electronic media is secured using at least one of high-bandwidth digital content protection or analog copy protection.