Abstract: A hook rod to be secured to a peg board for displaying articles. A pair of transverse inversely C-shaped fingers, at the top of a mounting bracket plate, releasably engage a pair of horizontally registering peg board bores for anchoring the bracket plate to the peg board. A rectangular sleeve is mounted on the upper portion of the bracket plate to define a vertical channel. An intermediately bent connector plate is fixedly secured at one end to the top face of the inner end of the hook rod, while the other end of the connector plate is releasably frictionally engageable in the vertical channel.