Abstract: A soft plastic fishing lure configured for mimicking the movement patterns of animals that rely upon undulatory locomotion movement to propel themselves through water, the lure including a body forming an anterior portion and a tail forming a posterior portion, the tail including a plurality of spaced-apart, opposing laterally extending portions and a plurality of spaced-apart, opposing slots. A U-shaped transition section couples the body with the tail and is arranges to orient the tail so that it extends substantially anteriorly along at least half of a length of the body when the lure is relaxed.

Abstract: An artificial fishing lure has an oval shaped cylindrical body section. A plurality of rib members are formed around the outer perimeter of the body section. The plurality of rib members are for preventing the fishing lure from slipping out of a mouth of a fish. A tail section extends from an end of the body section. The tail section is split horizontally down the center of the tail section to allow each half of the tail section to separate and then come back together in a pinching motion when the fishing lure is pulled through the water.