Abstract: Disclosed is a fixture for the display and sale of apparel. The fixture includes an apparel rack and at least one sign panel coupled to the apparel rack. The at least one sign panel removeably and repeatably receives at least one sign. In some embodiments, the at least one sign panel removeably and repeatably receives more than one sign. The apparel rack is easy to set up, and the signs can be changed quickly and easily to match the prices or apparel being displayed that day or time. In one disclosed embodiment, the apparel rack is in the form of an H type rack with wing sign panels for the display and sale of apparel, such as intimate apparel. The sign panels allow for the fixture to display apparel and descriptive information in a concise manner with easy setup by a store associate.