Abstract: A system, method, and apparatus for an online content platform and a related cryptocurrency may provide a blockchain-backed cryptocurrency and an online content platform, wherein users may be compensated in the cryptocurrency for the user's engagement with content provided on the online content platform. The cryptocurrency may be supported by a blockchain database distributed across one or more nodes. A user may also earn cryptocurrency when one or more users designated as a “friend” of the user interact with the content. The present invention may further comprise one or more additional blockchain-backed components, such as a Digital Rights Management tool.