Abstract: A system for displaying one or more graphics on a sports helmet, including a strap material of a length which is sufficient to wrap completely around a selected portion of a helmet, with the strap material being flexible and substantially planar. One or more fasteners are included on opposing ends of the strap material, and a loop with one or more substantially flat surfaces is formed by connecting the fasteners to the fasteners included on the opposing end of the strap material. A section of the one or more substantially flat surfaces of the strap material display one or more graphics, and the graphics are positioned outwardly such that the graphics are visible when the material is wrapped around the selected portion of the helmet.