Abstract: Product quality data may be obtained using a computer-based survey application configured to present images to a survey participant. The participant may be prompted to provide qualitative data pertaining to at least one perceived attribute of the product, with the qualitative data associated with a particular region of the product, for example, with particular coordinates of an image. Data may be collected from a plurality of participants and stored in a database. The data may be correlated, analyzed, and presented in various forms, such as charts, displays, and overlays on the original images. The product quality data may be used in providing purchase guidance, such as product recommendations, to consumers. The purchase guidance data may be provided by a client device linked to one or more servers. The client device may include an in-store kiosk. The purchase guidance data may be provided as part of an e-commerce web site.