Abstract: A network-based enterprise or other system that makes items available for selection to users may implement selecting user interface elements for inclusion with a search result according to item category features of prior item selections. A search request for an item may be received. An item category for the item may be identified and a user interface element type selection model for the item category may be accessed to select of user interface element types for inclusion in a display of a search result in response to the search request. The user interface element type selection model for the item category may be generated based on features of previous item selections in the identified item category. Content for the selected user interface elements may be determined and a display of the search result may be provided that includes user interface elements generated according to the selected type and identified content may be included.

Abstract: The selection of search results to display can be based at least in part upon an intent determined for a search query. Various intent terms can be used to specify intent or context for a search query in order to obtain a certain type of result. The intent terms can be suggested or provided to a user in such a way as to train the user as to their existence and usage. A submitted search query is analyzed to detect the intent term and determine the overall intent of the query. One or more targeted intent queries are executed against determined data sources to obtain results relevant to that intent, such as new content items for a particular topic or items that are similar to those offered by a particular store. A diverse assortment of results can then be presented to the user.