Abstract: Described is a notifications platform that routes notifications to endpoints of recipients, corresponding to email, instant messaging, text messaging, telephones, social networks, blogs and/or the like. A publisher of a notification designates the recipients, while preference data of each recipient determines whether that publisher is able to send to that recipient, and if so, to which endpoints. The notification may be modified via one or more templates to be appropriate for a locale of the recipient, as well as appropriately formatted for the endpoint, which may also be locale-specific.