Abstract: A wireless mobile computing device is provided for receiving and transmitting data. A wireless interface is configured to capture product parameters. The parameters function to at least identify the product with respect to a repository of information operably linked to the mobile computing device. A transceiving unit is configured to provide the captured product parameters to the repository of information, and, to provide location parameters of the mobile computing device to a market locator system. In return, the transceiving unit receives product information from the repository of information which corresponds to the product parameters. The product information also corresponds to a location of the mobile computing device identified by the market locator system. A user interface is configured to provide targeted product information to the user.

Abstract: A system, method, and computer program product for generating a travel itinerary, including specifying a criteria for a query including a start point and an end point of the travel itinerary, and at least one route point, the route point being a service, a product, a place, an activity, or an event. An interactive mapping system is queried with the criteria to obtain information defining the travel itinerary including mapping information and route point descriptive information including consumer information related to the route point. The travel itinerary is displayed as a map, driving instructions, or the consumer information.