Abstract: Provided is a method for advertising and retailing products and services in cloud gaming environments. A game provider may configure its cloud gaming environment to display third party advertisement before, during, or after the game. The advertisement may be in the form of timeout screens, banners, gaming objects, prizes, and other forms associated with typical cloud gaming environments. Third party advertisers benefit from additional advertisement exposure in these cloud gaming environments, which tend to be dynamic and interactive, and target new audience. Advertisement interaction levels may be measure to determine effectiveness and, for example, to collect certain fees from advertisers. An interaction level of interaction may be determined based on a number of clicks on advertisement objects, duration of exposure to the advertisement, a number of players, and various other factors. Game providers may modify their cloud gaming environments to improve these interaction levels and, as a result, collect more.

Abstract: Provided are computer implemented methods and systems for facilitating mobile device payments using barcodes displayed on mobile devices and scanned by merchants at checkout counters. When a customer is ready to tender a payment to a merchant, instead of using a credit card, cash, or check, the customer activates an application on his mobile device. The mobile device includes or obtains information about the payment system of this merchant. Furthermore, the mobile device includes or obtains information about the customer/mobile device user and then uses these two pieces of information to generate and display a barcode that encodes customer payment information specific to this merchant. The barcode is scanned at the checkout counter and processed to retrieve customer records from a database of the payment processing system. These records are then used to transfer funds between the merchant and customer, obtain discounts, and/or perform other retail transactions.