Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

Abstract: A cost-effective technique for inserting a switching module into a line pair of a local telecommunications network is disclosed. In particular, the illustrative embodiment does not replace a punch-down block at a cross-connect, but rather inserts the switching module between the modular connectors that are usually co-located with the punch-down block and that connect the cable pairs to the punch-down block. In other words, the illustrative embodiment provides for a technician to disconnect a pair of modular connectors and to insert a switching module between them, wherein the switching modules inputs and outputs are provided via modular connectors.

Abstract: A cost-effective technique for inserting a switching module into a line pair of a local telecommunications network is disclosed. In particular, the illustrative embodiment does not replace a punch-down block at a cross-connect, but rather inserts the switching module between the modular connectors that are usually co-located with the punch-down block and that connect the cable pairs to the punch-down block. In other words, the illustrative embodiment provides for a technician to disconnect a pair of modular connectors and to insert a switching module between them, wherein the switching modules inputs and outputs are provided via modular connectors.