Abstract: A food ordering system may receive, from a user, a request to place a food order, identify the user, identify a type of user device used by the user to place the request, identify a user interface client that is tailored to the type of the user device, receive, via the user interface client, input from the user to establish the food order, and provide the food order to a restaurant.

Abstract: A system may present video content with a data scroll on a video display device. The data scroll may include data scroll items that are automatically and consecutively presented on the video display device. Each of the data scroll items may include information associated with a particular topic. The system may receive a selection of a softkey corresponding to one of the data scroll items, retrieve, in response to receiving the selection of the softkey, additional content corresponding to the particular topic associated with the one of the data scroll items, and present the additional content on the video display device.

Abstract: A system may receive an enhanced media stream that includes media content and interactive content relating to the media content, present the media content for display on a video display device, detect initiation of a trick mode during presentation of the media content, and present information, relating to the interactive content, superimposed on the media content presented for display on the video display device during the trick mode.

Abstract: A system identifies a location of a user based on a location of a mobile device associated with the user, associates the location of the user to a location having a collection of attractions relating to shopping or entertainment, retrieves layout information associated with the location having the collection of attractions, and provides the layout information to the user on the mobile device.

Abstract: A system may receive an enhanced media stream that includes media content and interactive content relating to the media content, present the media content for display on a video display device, detect initiation of a trick mode during presentation of the media content, and present information, relating to the interactive content, superimposed on the media content presented for display on the video display device during the trick mode.

Abstract: A system may present video content with a data scroll on a video display device. The data scroll may include data scroll items that are automatically and consecutively presented on the video display device. Each of the data scroll items may include information associated with a particular topic. The system may receive a selection of a softkey corresponding to one of the data scroll items, retrieve, in response to receiving the selection of the softkey, additional content corresponding to the particular topic associated with the one of the data scroll items, and present the additional content on the video display device.

Abstract: A system identifies a location of a user based on a location of a mobile device associated with the user, associates the location of the user to a location having a collection of attractions relating to shopping or entertainment, retrieves layout information associated with the location having the collection of attractions, and provides the layout information to the user on the mobile device.

Abstract: A food ordering system may receive, from a user, a request to place a food order, identify the user, identify a type of user device used by the user to place the request, identify a user interface client that is tailored to the type of the user device, receive, via the user interface client, input from the user to establish the food order, and provide the food order to a restaurant.

Abstract: A system receives, via a network, customer selected preferences for receiving different types of data at different ones of multiple devices associated with the customer and stores the customer preferences. The system sends a first type of the different types of data to the customer at a first device of the multiple devices based on the stored customer preferences and sends a second type of the different types of data to the customer at a second device of the multiple devices based on the stored customer preferences, where the second device is different than the first device.