Abstract: A system to dynamically generate, monitor and optimize an allocation of resources includes a processor-based server to process requests received from the client devices. The processor-based server includes a server processor to generate the allocation of resource sharing one or more display devices selected based on an allocation criterion defined by the information emitter, target rating point goal, a geolocation, a format, and a quality coefficient of each display device in the set of available display devices. The server processor monitors availability of previously unavailable display devices and track real-time changes to the quality coefficients for each display device in the updated set. The server processor dynamically updates and optimizes the allocation of resources based on the updated quality coefficients for the updated set of available display devices.

Abstract: A system to dynamically generate, monitor and optimize a procurement campaign includes a processor-based server to process requests received from the client devices. The processor-based server includes a server processor to generate the procurement campaign having one or more units selected based on a campaign budget of the client, target rating point goal, a geolocation, a price, a format, average audited impressions and an inventory quality coefficient of each unit in the inventory of available units for purchase. The server processor monitors availability of previously unavailable units and track real-time changes to the inventory quality coefficients for each unit in the updated inventory. The server processor dynamically updates and optimizes the procurement campaign based on the updated inventory quality coefficients for the updated inventory of available units for purchase.

Abstract: A system to dynamically generate, monitor and optimize an advertising campaign includes a processor-based server to process requests received from the client devices. The processor-based server includes a server processor to generate the advertising campaign comprising one or more outdoor advertising units selected based on a campaign budget of the advertiser, target rating point goal, a geolocation, a price, a media format, average audited impressions and an inventory quality coefficient of each outdoor advertising unit in the inventory of available outdoor advertising units for purchase. The server processor monitor availability of previously unavailable outdoor advertising units and track real-time changes to the inventory quality coefficients for each outdoor advertising unit in the updated inventory.

Abstract: A system for generating proposals or purchasing orders for outdoor advertising units includes a processor based server to process HTTP requests received from the client devices. The processor based server includes web servers, a postgres server, a server processor, and Resque workers. Each web server processes the HTTP requests, extracts data from the HTTP requests and generates an HTTP response to each HTTP request. The postgres server stores the extracted data and provides stored data from/to the web servers. The server processor decodes and routes the HTTP requests from the client devices to one of the web servers, and transports the HTTP responses to the client devices. The Resque workers perform predefined jobs associated with each HTTP request and transmit emails to the client devices.

Abstract: Some embodiments include a proposal generator and method for creating a proposal offering one or more outdoor advertising units based on buyer criteria. Other embodiments of related systems and methods are also disclosed.