Abstract: Platform-agnostic digital assistant methods and apparatuses are provided. The apparatuses and methods include a processor configured by a memory to receive user data from a storage containing informational contents. The processor is configured to establish a communication channel with an entity and utilize the communication channel to receive first information related to a user. The processor is configured to extract at least one user datum from the first information and modify the informational contents of the storage based on at least one of the user datum and the first information. The processor is further configured to initiate an action related to the user based on at least one of the first information, the user datum, and the informational contents.

Abstract: A social and mobile business tool is provided for managing multi-platform marketing, publishing, and analysis. The marketing and publishing software program provides an intuitive campaign management system and graphical user interface with in-depth, real-time analytics for conducting social, mobile, and digital targeted campaigns. The social and mobile business software program improves how social, mobile and digital campaigns work, by syncing the multi-platform based campaigns together. Simultaneous and full synchronization means a campaign can be launched at the same time across mobile, social and Web platforms, and are fully synchronized so changes to a campaign are reflected across the other platforms immediately.