Abstract: An asset tracking and reporting system has a network-connected computerized appliance having at least one processor and one or more data repositories, at least one of the data repositories being non-transitory and coded instructions executing on the at least one processor from the at least one non-transitory data repository. The coded instructions causing the system to register individuals or enterprises as users assuming one or more roles, enable users to enter and edit information through interactive interfaces provided, the information regarding individual assets in defined categories, the assets owned by the user, track user activities related to user's assets, connect users to resources to determine value for the individual assets, and to aggregate and report asset valuation according to user identity.