Abstract: A system and method (“utility”) for facilitating the selection of streaming data by, and the delivery of streaming data to, users of mobile devices is provided. The utility includes a network platform for provisioning the streaming content. The system also includes a website that is operable to list or otherwise identify streaming content that is available from one or more content sources, accessing streaming data from the content sources, processing the streaming data (e.g., by associating metadata with the streaming data, associating targeted advertising with the streaming data, transcoding the data, etc.) and delivering the processed streaming data to the end user associated with a mobile device. The system simplifies the process of accessing streaming data, customizes the streaming data for particular users, enhances the streaming data and makes recommendations, and codes the streaming data for different users associated with different devices, different browsers or other software, and different networks.