Abstract: An interchangeable strap facade system for a bag is disclosed. The system includes a strap connected to the bag, a first portion of hook and loop fabric disposed on a first side of the strap; stitching located around a circumference of the first portion, wherein the stitching couples the first portion to the first side of the strap, a removable strap facade having an outward facing side and an inward facing side, wherein the outward facing side comprises a portion of fabric having a design and wherein the inward facing side comprises a second portion of hook and loop fabric, stitching located around a circumference of the second portion, wherein the stitching couples the second portion to the inward facing side of the façade, and wherein the second portion is coupled to the first portion so as to removably couple the strap with the facade.