Abstract: A system and method for generating targeted advertising that utilizes behavioral economics marketing experts to generate advertising. The system prompts the user for the nature of their business (business vertical), the product they wish to promote, and a target audience for the advertising. Using the business vertical, the product selected, and the personas selected, the system scans a list of pre-defined advertising templates, prepared by experts in behavioral economics marketing, for matches based on the business vertical, product selected, and personas. The list of matching advertising templates is presented to the user for modification, if desired. The user, after selecting and modifying a template, if necessary, can then select that finished advertisement to be produced and sent to the target audience.