Abstract: An applicator device for applying lotion or the like to one's body, and particularly the back, includes an elongated generally rectangular strip of flexible microfiber material having opposite ends to which hand-grippable handles are connected by elastic members, whereby a lotion may be applied to the strip and then to one's back by grasping the handles and manipulating the strip over the back. The elastic members enable the user to readily vary the contact pressure applied by the strip against the back.