Abstract: In some embodiments, a method selects an account associated with an application that is displaying content. A plurality of contact options is retrieved where the contact options in the plurality of contact options are able to receive pull notifications for the account. The method ranks the plurality of contact options based on information associated with the account and generates a plurality of pull notification options using the ranking of the plurality of contact options. The plurality of pull notification options is output to the application for display on the application. A pull notification option in the plurality of pull notification options is associated with information to cause an associated contact option to be contacted upon selection of the pull notification option.

Abstract: In some embodiments, a method receives a request for supplemental content to be displayed in a break of a video being played using a first instance of an application at a first client device. An account is associated with the first instance of the application. A plurality of contact options is retrieved for the account and ranked. The method outputs the plurality of pull notification options to the first client device based on the plurality of contact options where the plurality of pull notification options are displayed during the break. A pull notification option causes a pull notification to be sent to a second instance of the application running on a second client device and the pull notification is configured to be output by the second instance of the application on the second client device.

Abstract: Systems, methods and computer-readable are presented for enabling a computer user to add content to a social content item of a social content thread hosted by a third party social networking site. In response to a search query, a search engine generates a search results page that includes at least one social content item that relates to the search query from a third-party social networking site. The search results page includes a user-actionable control by which the requesting computer user can add content to the content thread of the social content item from within the search results page. By interacting with the user-actionable controls, a computer user can add content to a content thread hosted by a social networking site from the search results page.