Abstract: Methods and computing systems for generating and operating a searchable consumer market research (CMR) knowledge repository are provided. In one example, a method for generating a searchable CMR knowledge repository includes: (i) obtaining CMR data associated with one or more CMR studies; (ii) classifying the CMR data as at least one of: one or more CMR quantitative data files, one or more CMR summary files, and one or more CMR associated files; and (iii) storing a first portion of the CMR data in a first data storage repository and a second portion of the CMR data in a second data storage repository based on the classification in order to generate the searchable CMR knowledge repository.