Abstract: A system for employing machine learning to generate customized notifications for a user is provided. The system may identify a landmark in proximity to a user's mobile device and may obtain information associated with products or services offered by the landmark. While the mobile device is within a predetermined distance of the landmark, a machine learning model may be employed to generate a customized notification, such as an offer—e.g., a discount or a special financing offer for one of the identified products—generated specifically for use by the user based on the user's spending and/or financing history. The customized notification may be transmitted to the mobile device with a security key for accessing the offer. In response to receiving an indication that the security key was selected and the product purchased, the user may be authenticated and the offer may be applied to an account associated with the user.

Abstract: A system for employing machine learning to generate customized notifications for a user is provided. The system may identify a landmark in proximity to a user's mobile device and may obtain information associated with products or services offered by the landmark. While the mobile device is within a predetermined distance of the landmark, a machine learning model may be employed to generate a customized notification, such as an offer—e.g., a discount or a special financing offer for one of the identified products—generated specifically for use by the user based on the user's spending and/or financing history. The customized notification may be transmitted to the mobile device with a security key for accessing the offer. In response to receiving an indication that the security key was selected and the product purchased, the user may be authenticated and the offer may be applied to an account associated with the user.

Abstract: A system for employing machine learning to generate customized notifications for a user is provided. The system may identify a landmark in proximity to a user's mobile device and may obtain information associated with products or services offered by the landmark. While the mobile device is within a predetermined distance of the landmark, a machine learning model may be employed to generate a customized notification, such as an offer—e.g., a discount or a special financing offer for one of the identified products—generated specifically for use by the user based on the user's spending and/or financing history. The customized notification may be transmitted to the mobile device with a security key for accessing the offer. In response to receiving an indication that the security key was selected and the product purchased, the user may be authenticated and the offer may be applied to an account associated with the user.