Abstract: Embodiments of the present disclosure provides a real-time crowd measurement and management system including data capturing devices installed in a plurality of zones for continuously capturing crowd data of a plurality of crowds in a plurality of zones. The system also includes an analysis module for identifying crowd characteristics from the crowd data; analyzing the crowd data to determine one or more patterns and changes in mood of the plurality of crowds; and predicting crowd information comprising emergent crowd characteristics, an emergent crowd behaviour of the crowds, and one or more issues based on the analysis in real-time. The system also includes a display module for displaying the predicted crowd information along with at least one of an alert and at least one indicator in real-time.