Abstract: A method for creating an online mall by which a service provider obtains product information for one or more products from merchant web sites, wherein the product information includes total price data for the one or more products; and creates a shopping cart web site for at least one merchant as a function of the product information obtained from that merchant's web site. A new price is set for the one or more products on the created shopping cart web site, wherein the new price is responsive to the total price data for the one or more products and the on-line mall's own pricing analysis, and wherein the shopping cart web site is adapted to take orders for one or more products from shoppers and process such orders, including issuing an order to the merchant whose web site provides the product information for the one or more products.