Abstract: Introduced here are computer programs and computer-implemented techniques for facilitating the placement of augmented reality features in close proximity to a variety of real-world objects, such as tableware objects, drinkware objects, etc. By placing a reference object in a real-world environment, physical objects can be made more recognizable/useful within in the context of augmented reality. For example, a pattern may be printed along the surface of a real-world object to facilitate in the cropping, positioning, and/or animating of an augmented reality feature. Additionally or alternatively, a removable item may be placed on the surface of a real-world object to define a reference orientation.