Abstract: A computer-implemented method performed in a system incorporating a central processing unit, a memory and a network interface, the method involves: receiving a request from a client system operated by a user, the request containing information on the identity of the user; using the received information on the identity of the user to prepare a user-specific game incentive information; providing the prepared user-specific game incentive information to the client system, the user-specific information causing the client system to display a user interface for a mini-game to the user; receiving from the client system the results of the mini-game played by the user; awarding a game incentive to the user based on the received results of the mini-game played by the user; storing information on the awarded incentive in a data store; providing the information on the awarded incentive to the client system; and causing the information on the awarded incentive to be displayed to the user.