Abstract: Systems and methods for surfacing information about items mentioned or presented in a media item in association with consumption of the media item. A system can include a request component that receives a request relating to user interest in a portion of a media during playback of the media and an analysis component that analyzes the request and identifies items in the media that may be associated with the user interest request. The system can further include an association component that retrieves background information regarding the identified items and a presentation component that presents the background information to a user in response to the request.