Patents by Inventor Andy Atherton

Andy Atherton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND SYSTEM FOR SCHEDULING ELECTRONIC ADVERTISING
    Publication number: 20140025486
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Application
    Filed: September 2, 2013
    Publication date: January 23, 2014
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung
  • Method and system for scheduling electronic advertising
    Patent number: 8527346
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Grant
    Filed: June 28, 2004
    Date of Patent: September 3, 2013
    Assignee: Yahoo! Inc.
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung
  • SYSTEM AND METHOD FOR APPLYING CONTENT QUALITY CONTROLS TO ONLINE DISPLAY ADVERTISING
    Publication number: 20100293063
    Abstract: An ad network system for providing content quality controls to advertisers when placing display advertisements online at publishers' sites and applications is disclosed. The ad network system includes a proposal tool for creating proposals for advertising campaigns, the proposals specifying content quality controls for the campaign. An advertiser management system manages the advertising campaigns for the advertisers, and a content categorization module analyzes content at the publishers' sites and applications. The display advertisements are served to the publishers' sites and applications with a two-stage ad server system according to the content quality controls for the advertising campaigns.
    Type: Application
    Filed: May 14, 2010
    Publication date: November 18, 2010
    Inventors: ANDY ATHERTON, Ryan Christensen, Aram Compeau, Madhu Vudali, Kirill Khazanovsky
  • Method and system for scheduling electronic advertising
    Publication number: 20070174114
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Application
    Filed: June 28, 2004
    Publication date: July 26, 2007
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung