Abstract: An exemplary website allows a user to input projected usage requirements as user inputs including usage levels of mobile services and other desired services or features for the user and/or other persons intended for coverage under a chosen service plan. The exemplary website selects and suggests to the user a service plan based upon the user inputs, resulting in the lowest monthly cost to the user, among different service plans available form a mobile carrier or wireless service provider. In addition, in the example, the user may share with another person information relating to the selected service plan via an electronic messaging service or proceed to purchase the selected service plan.