Abstract: Code path directives for controlling in-app experiences are described herein that may be used to direct client applications regarding usage of multiple alternative code paths incorporated with the client applications. The code paths are implemented as part of compiled code for the applications and the code path directives enable delivery of different experiences to clients without changing the compiled code or re-deploying the application through an application store, or otherwise. In various implementations, analytics data that describes contextual characteristics for usage of a client application having alternative code paths is obtained by a service. The service selects one of the code paths based on processing of the collected analytics data and configures a corresponding code path directive to contain an indication of the selected code paths. Then, communication of the code path directive to the client device causes the client application to execute using the selected code path.

Abstract: Code path directives for controlling in-app experiences are described herein that may be used to direct client applications regarding usage of multiple alternative code paths incorporated with the client applications. The code paths are implemented as part of compiled code for the applications and the code path directives enable delivery of different experiences to clients without changing the compiled code or re-deploying the application through an application store, or otherwise. In various implementations, analytics data that describes contextual characteristics for usage of a client application having alternative code paths is obtained by a service. The service selects one of the code paths based on processing of the collected analytics data and configures a corresponding code path directive to contain an indication of the selected code paths. Then, communication of the code path directive to the client device causes the client application to execute using the selected code path.