Abstract: A content display system for displaying downloaded locked content that has associated launch parameters. The system includes a media player that includes a download module for downloading content from a content provider over a network, a storage module for storing the downloaded content in a cache memory and a launch module for determining whether the associated launch parameters have been met. The launch module unlocks the content if the launch parameters have been met so that the content may be accessed by a user.

Abstract: A system and method of interactive advertising is provided in which an interactive media player is configured to allow user interaction as media having advertising is played. User interaction, such as by clicking a watermark, sends a signal with identifying information. Clicking the watermark and sending the signal does not interrupt the operation of the media player, such as by stopping the display of the content or opening another browser window. The user may selectively respond to advertisements and a user profile may be created based on the responses and/or the content that is played.