Abstract: A product identification device, system, and method can include an inner card slidable into and out of an outer sleeve, product identification information for a plurality of products arranged along an axis of the inner card, and product characteristics arranged along another axis of the inner card that are selectively associated with each of the plurality of products. The inner card can be slid relative to the outer sleeve to display the product identification information in a product identification window in the outer sleeve one product at a time. The product characteristics for the product displayed in the product identification window can be simultaneously displayed in a product characteristic window in the outer sleeve adjacent the product identification window.