Abstract: A laundry soap dispensing apparatus includes a housing that has a back wall, a bottom wall, a front wall, a first side wall and a second side wall. The front wall has a cup opening therein positioned adjacent to the bottom wall and configured for receiving a cup. A trough is mounted within the housing and has a pour opening therein directed toward the bottom wall and a cup extended through the cup opening. Soap poured into the housing is directed into the trough and toward the pour opening. A measuring assembly is mounted in the housing and is in fluid communication with the pour opening. The measuring assembly is configured to dispense one of a plurality of selectable amounts of laundry soap into the cup. Laundry soap positioned within the trough may be poured into the cup by actuating the measuring assembly.