Abstract: A device for holding a key ring or the like in a handbag which has an elongated one-piece plastic body. The body includes a bill-like portion having a mouth-like opening defining two oppositely disposed jaws arranged and adapted to slip over and resiliently grip an open edged interior compartment wall in the handbag, such as a center compartment wall. An inclined shoulder portion holds the jaws cantilevered in clamping position on the wall. A necked-down substantially elongated key ring holder portion is connected in off-centered relationship to said shoulder oppositely to said mouth, which necked-down portion or protrusion forms a ledge with the shoulder behind the neck for securing and suspending the key ring on the compartment wall where it is eminently visible and readily available.