Abstract: A template based system, device and method of providing interactive content with broadcast programming is provided. In one embodiment, the method includes storing a plurality of templates for presenting interactive content in a memory, receiving a request for interactive content channel from a viewer, receiving interactive content data associated with the requested interactive content channel, receiving information for selecting a template for displaying the interactive content data, retrieving a template from memory based on the information for selecting a template; populating the retrieved template with the interactive content data to provide an interactive content display; and presenting the interactive content display to the viewer concurrently with the broadcast program. Each broadcast program may have multiple associated interactive content channels and some interactive content channels may be available for display with multiple broadcast programs.

Abstract: A method and system for providing television programming content and interactive data services is provided. In one embodiment, the interactive content is displayed on the television concurrently with television programming content and facilitates game play between viewers. The game may be scored for each viewer based on selection data from the viewer and event data that is determined by events occurring in the television programming content. In addition, the interactive content may present a message that conveys an incentive to the viewer to take some action such as actuating a button when a particular commercial is presented thereby allowing the service provider and advertisers to determine how many, and which, viewers watched a particular commercial.

Abstract: A method and system for providing television programming content and interactive data services is provided. In one embodiment, the method uses a plurality of communication devices disposed in a plurality of customer premises and that are configured to display television programming content on a display, to receive user inputs, and to receive interactive data. In one embodiment, the method comprises storing user account information for a plurality of user accounts, including account identifying information, in a memory; receiving user profile information of one or more user profiles from a plurality of the communication devices and wherein each user profile information includes one or more content selections associated with a user account.