Patents by Inventor Anitha Rao Gadiyar

Anitha Rao Gadiyar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for identifying customer persona and implementing persuasion techniques thereof
    Patent number: 10489804
    Abstract: A computer-implemented method and a system for implementing persuasion techniques based on persona of one or more online users is provided. Session data of the online users is extracted from one or more e-commerce applications and is analyzed using a behavior mapping model to identify persona of the one or more users. The one or more users or shoppers are segmented into different categories based on the identified persona of the users. One or more persuasion techniques are generated corresponding to each category of the segmented users. The persona-centric persuasion techniques are implemented in the field of e-commerce to motivate online users to shop.
    Type: Grant
    Filed: October 16, 2015
    Date of Patent: November 26, 2019
    Assignee: COGNIZANT TECHNOLOGY SOLUTIONS INDIA PVT. LTD.
    Inventors: Anitha Rao Gadiyar, Hitesh Bagchi, Naveen Kumar, Rita Karmakar
  • SYSTEM AND METHOD FOR IDENTIFYING CUSTOMER PERSONA AND IMPLEMENTING PERSUASION TECHNIQUES THEREOF
    Publication number: 20170004519
    Abstract: A computer-implemented method and a system for implementing persuasion techniques based on persona of one or more online users is provided. Session data of the online users is extracted from one or more e-commerce applications and is analyzed using a behavior mapping model to identify persona of the one or more users. The one or more users or shoppers are segmented into different categories based on the identified persona of the users. One or more persuasion techniques are generated corresponding to each category of the segmented users. The persona-centric persuasion techniques are implemented in the field of e-commerce to motivate online users to shop.
    Type: Application
    Filed: October 16, 2015
    Publication date: January 5, 2017
    Inventors: Anitha Rao Gadiyar, Hitesh Bagchi, Naveen Kumar, Rita Karmakar