Abstract: An advertising game system can include a user interface, e.g., a graphical user interface (GUI), configurable to output, e.g., display, a clue related to a brand. The output of the clue may be a part of a game. The user interface may also be configurable to display a user input field configurable to receive a guess of the brand. The user interface may also be configurable to display an advertisement related to the brand, where a received guess identifies the brand. The system can also include a processor communicatively coupled to the user interface. The processor may be executable to determine whether a received guess identifies the brand.

Abstract: A method and system for displaying relevant advertisements based on characteristic tags. The method includes displaying an article on a webpage for a first user. The method also includes receiving, from the first user, a recommendation of the article for a second user. The method further includes enabling characteristic tagging of the second user to a category associated with the article. Further, the method includes creating a characteristic map for the second user based on one or more characteristic tags. Moreover, the method rendering a relevant advertisement to the second user along with the recommendation based on the characteristic map. The system includes a plurality of electronic devices, a communication interface, a memory, and a processor.