Abstract: A computer implemented method and system generates revenue and shares the generated revenue. An advertisement management platform (AMP) receives advertisements, for example, advertisement tunes, text messages, audio messages, video messages, etc., from one or more advertisers. The AMP acquires permission from a subscriber for inserting advertisements in phone calls and messaging service messages of the subscriber. The AMP inserts the advertisements by replacing a ring back tone of the phone call with the advertisements or by interrupting the phone call and presenting the advertisements. The AMP inserts the advertisements during an initiation, an active state, an engaged state, or a termination of the phone call. Furthermore, the AMP inserts the advertisements at the beginning or the end of the messaging service messages of the subscriber. The AMP shares the revenue generated from advertising with the subscriber through discounts on call charges, through predetermined amount payments to the subscriber, etc.