Abstract: A system that incorporates teachings of the present disclosure may include, for example, a set-top box comprising a controller to send an invite for participation in a media conference to at least one media device, the media conference comprising a presentation of a media program supplied by an interactive television (iTV) network, receive an acceptance of the invite from at least one accepting media device of the at least one media device, connect the at least one accepting media device to a communications bridge operably coupled to the STB, wherein the communications bridge enables the STB and the at least one accepting media device to engage in one of voice, video, and synthesized speech to text communications, and present the media program with at least a portion of the communications between the STB and the at least one accepting media device during the media conference. Other embodiments are disclosed.

Abstract: A process and system including a device, such as a set-top box, including a controller to detect a plurality of users engaging in a voice conference to discuss a presentation of a media program, convert speech dialog detected in the voice conference to textual dialog, detect from the textual dialog a behavioral profile of at least one of the plurality of users, and identify at least one of advertisement content and marketable media content for the plurality of users based on the behavioral profile of the at least one user. Other embodiments are disclosed.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a set-top box comprising a controller to send an invite for participation in a media conference to at least one media device, the media conference comprising a presentation of a media program supplied by an interactive television (iTV) network, receive an acceptance of the invite from at least one accepting media device of the at least one media device, connect the at least one accepting media device to a communications bridge operably coupled to the STB, wherein the communications bridge enables the STB and the at least one accepting media device to engage in one of voice, video, and synthesized speech to text communications, and present the media program with at least a portion of the communications between the STB and the at least one accepting media device during the media conference. Other embodiments are disclosed.