Abstract: A mutual fund “gift” card method and apparatus is presented. An established financial network between a mutual fund “gift” card issuer, a broker and a retail financial institution allows for the gifting of a monetary sum to a recipient in which the gift giver retains some control over how the gift proceeds are utilized. Control is established through the mutual fund “gift” card being associated with a particular retail financial institution or a financial product of the financial institution. The card issuer issues the gift card in a selected denomination to the gift giver and the recipient, upon receipt of the card, redeems the card with the financial institution. Monetary funds are then transferred accordingly.