Abstract: Techniques are disclosed for generating and modifying digital content including graphical representations of items offered within an electronic catalog. Various interfaces are provided to enable a user to create digital content utilizing graphical representations of these items. Once created, the digital content may be shared with other users and feedback may be obtained from the recipients of the digital content.

Abstract: A method for engaging personalized customer services on an end-user device includes sending a request for agent-assisted service to the agent administration server, and receiving from the agent administration server agent information associated with a plurality of customer agents. The agent information defines agent identification information, an agent availability status, and one or more agent communication channels. The method further includes sending a request to communicate with a preferred one agent from the plurality of customer agents. The request includes at least one desired communication channel from the one or more agent communication channels. The desired communication channel is then established with the preferred one agent.