Abstract: An aspect of the disclosure includes a method, a system and a computer program product for determining a personalized bundle offer for a consumer. The method includes determining an interest in an initial product by a consumer. A demand group is identified based on the initial product. A purchase probability is determined for the consumer to purchase the product. An inventory expected profit-to-go is determined for the product. At least one additional product from the demand group is determined based at least in part on the purchase probability and the inventory expected profit-to-go, the expected profit to go being based on a current inventory state of the product and the at least one additional product. A signal is transmitted to the consumer, the signal including at least one additional product and a price for a bundle containing both the product of interest and the at least one additional product.