Abstract: A foldover tag for jewelry items such as necklaces and bracelets includes a web fabricated from cardboard with a resilient foam rubber pad centrally disposed thereon. The pad includes a recess adapted to receive a clasp or fastener of the jewelry item therein. The foldover card is adapted for being folded about a transversely disposed foldline to effectively capture a portion of the jewelry item between front and rear portions of the card, and to secure the clasp within the recess of the pad. The present invention thus advantageously secures the clasp portion of the jewelry item in concealed relation within the foldover card during shipment and retail display of the jewelry item.