Patents by Inventor Anne Claudio

Anne Claudio has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR DETERMINING THE EFFICACY OF ADVERTISING
    Publication number: 20120004983
    Abstract: A computer-implemented method for determining effectiveness of content includes receiving, by a computing device, a plurality of attributes relating to rendered content, the plurality of attributes including at least one attribute that characterizes a consumer response to the rendered content and at least one attribute that characterizes a creative strength of the rendered content, generating, by a computing device, an index score indicative of an effectiveness of the content using a statistical analysis of the collected attributes, and storing the index score in memory.
    Type: Application
    Filed: October 6, 2010
    Publication date: January 5, 2012
    Applicant: CBS Interactive Inc.
    Inventors: Sara Borthwick, Anne Claudio