Abstract: The present invention concerns a process and a coating color for coating a cellulosic web. According to the process an aqueous coating color is applied on the surface of the web. The invention comprises using a coating color which contains an aqueous polymer whose viscosity in an aqueous solution increases when the temperature rises. Preferably, methylcellulose or a corresponding polymer having a gelling temperature of about 5 to 10 .degree. C. more than the application tempature of the coating color is used. The temperature of the coating is increased after the application of the coating color in order to achieve gelling of the polymer. As a result, the coating color rapidly solidifies which decreases the amount of mixture being recycled and it reduces mist-formation in the film press method and improves coverage of coating applied by conventional blade coating.