Abstract: An improved collar is provided which can be worn around the neck of an individual to assist in cooling the individual, especially when the individual is subjected to high ambient heat conditions. The improved collar comprises an elongated, pliable insulation member adapted to substantially encompass and form a continuous collar about the neck of the wearer, a towel member substantially enclosing the insulation member, and at least one cooling packet supported by the towel member so as to be positioned between the insulation member and the wearer's neck and thereby cooling the entire body of the wearer.